It all started in early 2018 when two dudes were looking for an Apple Watch strap that was both top-level quality and durable enough to survive their fast-paced lifestyle. Unfortunately, nothing that they found met their expectations. So they set off to make their own. Quickly landing in Italy, they searched for the most renowned, closely held leather tanneries they could find and started making streamline designs. Fast forward a few months and the team hired an expert team of craftsmen and released the straps to the market. Fast forward a little more and the dude's quit their jobs, bought a full-time workshop/office, and started making leather products for all aspects of life.